Thursday, July 3, 2008

Kellogg's Old and New

100th Anniversary Limited Edition

Previously we had reported on Kellogg's commitment to promote only healthy food to children (see Kellogg Reformulates). Kellogg recently announced significant progress in both introducing new, healthier foods and in reformulating some of its old favorites.

Last year when the reformulation program was announced about half of Kellogg's products around the world that were being marketed to children met the Nutrient Criteria, which are:

  • No more than 200 calories per serving
  • No more than 2 grams of saturated fat and no grams of labeled trans fat
  • No more than 230 milligrams of sodium
  • No more than 12 grams of sugar
Kellogg now reports that by the end of 2008 approximately 70% of products marketed to children will meet the guidelines whereupon advertising to children under 12 for the products that fail the guidelines will cease.

Among the products that have been successfully reformulated are:
  • Froot Loops (except Froot Loops with Marshmallows)
  • Corn Pops
  • Rice Krispies
  • Cocoa Krispies and
  • Apple Jacks
New, healthier offerings that are being introduced include:
  • All-Bran Strawberry Medley cereal (with 10 grams of fiber and 5 grams of protein)
  • Kellogg's Frosted Flakes Gold cereal (with 3 grams of fiber)
  • Mini-Wheats Unfrosted (with 6 grams of fiber and no added sugar)
  • Special K Cinnamon Pecan cereal
  • All-Bran Fiber Bars (10 grams of fiber)
  • All-Bran Fiber Drink Mix (10 grams of fiber)
Kellogg is also making it easier for consumers to find nutrition information, by prominently displaying Guideline Daily Amounts (GDA's) on package labels. Its informational website,, has also been enhanced.

In more good news, presumably aimed at adults, Kellogg has announced at least a temporary return of the Hydrox cookie in a limited 100th Anniversary Edition. You can show your enthusiasm for the first and (in my humble opinion) BEST creme-filled chocolate sandwich cookie by entering the Hydrox Fan Contest at before July 14, 2008.

For more information visit our Google Group page on Kellogg Company.

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